General Manager – Entertainment, Trade Fairs and Exhibitions Sector

Purpose of the role

Lead the strategy, operations and financial sustainability of a leading organization in the entertainment, trade fairs and exhibitions sector in Colombia and Latin America, securing its position as a regional benchmark and engine of economic development for the country.

• Define and execute the organization's strategic plan with a long-term vision.
• Manage the full P&L: revenue, profitability, cash flow and working capital.
• Develop and consolidate commercial alliances with national and international fair and event organizers.
• Lead the transformation and diversification of the business model toward new value segments.
• Ensure operational excellence in the execution of large-scale events.
• Manage relationships with the public sector, industry associations and international organizations.
• Build high-performance teams and a results-oriented organizational culture.

• Net revenue and EBITDA per season / year.
• Number of national and international fairs and events managed.
• Infrastructure occupancy and utilization.
• Exhibitor and visitor satisfaction.
• Return on assets (ROA) and return on invested capital (ROIC).
• Regional market share growth.

• Strategic vision with execution capability in complex, multi-stakeholder environments.
• Strong relationship-building skills with the public sector, private sector and international organizations.
• Experience negotiating high-value contracts and alliances.
• Inspiring leadership with the ability to manage multidisciplinary teams.
• Expert command of financial indicators and data-driven decision making.